Artificial Intelligence

Food Delivery Service: Improving Convenience in Culinary Exploration

The goal of this project was to redesign an existing e-commerce website to improve user experience, increase conversion rates, and modernize the visual design.

Food Delivery Service: Improving Convenience in Culinary Exploration

Overview:

The goal of this project was to redesign an existing e-commerce website to improve user experience, increase conversion rates, and modernize the visual design.

Project Duration:

3 months

Role:

Artificial Intelligence

Tool Used:

  • Python
  • TensorFlow
  • OpenAI API
  • PostgreSQL
  • Figma

1. Research & Discovery:

  • Conducted user interviews to understand pain points and preferences.
  • Analyzed competitors' websites to identify best practices and areas for improvement.
  • Created user personas and user journey maps to guide the design process.

2. Wireframing & Prototyping:

  • Developed low-fidelity wireframes to outline the website's structure and layout.
  • Iterated on wireframes based on feedback from stakeholders and usability testing.
  • Created interactive prototypes to simulate user interactions and test navigation flows.

Results:

  • 25% increase in conversion rates within the first month of the website launch.
  • Positive feedback from users regarding the improved usability and visual appeal of the website.
  • Increased user engagement and time spent on the website.

Key Takeaways:

  • User research is crucial for understanding user needs and preferences.
  • Iterative design and usability testing are essential for refining the user experience.
  • Collaboration between design and development teams is necessary for successful implementation.

Next Steps:

  • Continue monitoring user feedback and performance metrics to identify further opportunities for optimization.
  • Explore additional features and enhancements to further enhance the user experience.