UI/UX Design
Project: E-Commerce Website Redesign
The goal of this project was to redesign an existing e-commerce website to improve user experience, increase conversion rates, and modernize the visual design.
Overview:
The goal of this project was to redesign an existing e-commerce website to improve user experience, increase conversion rates, and modernize the visual design.
Project Duration:
3 months
Role:
UI/UX Design
Tool Used:
- Adobe XD
- Figma
- Sketch
- InVision
- Pen & Paper
1. Research & Discovery:
- Conducted user interviews to understand pain points and preferences.
- Analyzed competitors' websites to identify best practices and areas for improvement.
- Created user personas and user journey maps to guide the design process.
2. Wireframing & Prototyping:
- Developed low-fidelity wireframes to outline the website's structure and layout.
- Iterated on wireframes based on feedback from stakeholders and usability testing.
- Created interactive prototypes to simulate user interactions and test navigation flows.
Results:
- 25% increase in conversion rates within the first month of the website launch.
- Positive feedback from users regarding the improved usability and visual appeal of the website.
- Increased user engagement and time spent on the website.
Key Takeaways:
- User research is crucial for understanding user needs and preferences.
- Iterative design and usability testing are essential for refining the user experience.
- Collaboration between design and development teams is necessary for successful implementation.
Next Steps:
- Continue monitoring user feedback and performance metrics to identify further opportunities for optimization.
- Explore additional features and enhancements to further enhance the user experience.